Stories stay on the app for 24 hours before being deleted. Stories are Snaps that you’d like to share with all your Snapchat friends. Keeping in line with the app’s original feature, Snapchat doesn’t hold onto any photo or video content-the platform deletes content after the recipient has viewed the Snap. But first, let’s take a look at some key Snapchat terminology.Īvailable to all users since day one, a Snap is a picture or video that you send through the app to one or more of your friends.Ī video snap can be a maximum of 60 seconds long (known as a Long Snap). Snapchat is brimming with features that will help you drive audience engagement and build brand awareness. A huge 60% of Snapchat users are more likely to make impulse purchases, which signals that the platform can increase your sales, drive more revenue, and translate to a positive return on investment (ROI). If your target audience is under 34, Snapchat might be the perfect platform for your business-especially if you operate in the direct-to-consumer market. Source: Statista : Distribution of Snapchat users worldwide as of July 2021, by age and gender It’s clear that Snapchat firmly has a seat at the table of social media giants-even if its users’ demographic skews more toward the Millennial and Gen-Z cohorts. New features are at the forefront of what makes Snapchat a unique tool for business owners and regular users alike. Nowadays, Snapchat gives you the power to record and share live videos, locate friends on an engaging map, experience augmented reality (AR), and much more. As of July 2021, the platform has 293 million daily active users-a growth of 23% year on year. And like Shakira’s hips, the Snapchat stats don’t lie. Snapchat is a visual social media platform where users can share fleeting pictures and videos.Īfter launching in 2011 and releasing the Stories function in 2013, Snapchat has grown to become one of the top social media platforms in the world. Pro Tip □ If you’d like to receive Snaps from ‘Everyone’ but only want to receive notifications when ‘Friends’ Snap you, you can change your notification settings for iOS or Android in Snapchat settings > Notifications.Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. If you post a Snap to your Story, and then change your settings so only friends can see your Story, others may still be able to see the Snaps you posted before the change If you choose ' Everyone’ for ‘ Contact Me,’ even Snapchatters you haven't added will be able to send you Snaps and Chats If you add them back, you’ll be able to see the Snap they sent you! If you choose ‘ My Friends,’ you won’t see Snaps sent to you by non-friends - you’ll just get a notification that they added you as a friend. To see who’s in a Group before you jump in, just press and hold on the name of the group in the Chat screen! A few things to rememberĮven if you choose ‘ My Friends,’ anyone you’re in a Group with will be able to communicate with you in Group Chat. Who Can See Me In Quick Add: Choose who can see you in Quick Add, a feature that appears around Snapchat which makes it easier to add friends. Who Can Use My Cameos Selfie: Choose who can use your Cameos selfie in two-person Cameos. Your location won’t be shared on the Map until you open it for the first time. Who Can See My Location: Choose who can view your location on the Snap Map. If you are a Public Profile, you will have to go to your profile to adjust your My Story privacy settings. Tap ‘ Custom’ if you’d like to block specific friends from seeing your Story. Who Can View My Story: Choose who can view your Story. Learn more about notifications settings for iOS and Android. Send Me Notifications: Choose to receive notifications from everyone or just your friends. Who Can Contact Me: Choose who can contact you directly with Snaps, Chats, calls, etc. Choose an option, then tap the back button to save your choice.Scroll down to the ' Privacy Controls' section and tap an option.Tap the ⚙️ button in the Profile screen to open Settings.By default, only ‘Friends’ you’ve added on Snapchat can contact you directly or view your Story.
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